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Kyle: Behind the Design of Deco

Sat, March 10, 2018

As we wrap up product design for a new year, it’s always really tough to wait for all the new pieces to launch. We get so excited to tell everyone about them and let’s be honest, I’m not the most patient person in the world! When designing, we are strategic in the pieces that “make the cut” and always incorporate a bold neutral. This year, it is our Deco Color Palette.

The bold black, metallic gold and clean white of Deco creates a timeless look. When paired with the depth of patterns applied to each piece in the series, you’ll see the slight nod to art deco… and hence the name!

We started out the design with the bold brushed dot pattern by roughly painting with a thick bristled brush. Then added the depth to the line by pairing our existing gold scallop design, brushy lines, and geometric color blocks. By applying the patterns to a series of unique shapes, this style became a bit more modernized and appropriate for the 21st century! I love the finished look and how it can appeal to a wide variety of tastes and styles. I hope you love it too!

-Kyle

For the art history buffs, here are some characteristics of Art Deco.

Art Deco not only influenced the architecture of most American cities but had an impact on fashion, art, and furniture, too. From 1925 to 1940, Americans embraced Art Deco as a refreshing change from the eclectic and revivalist sensibilities that preceded it.

In classic Art Deco, rectangular blocky forms were often arranged in geometric fashion and then broken up by curved ornamental elements. But always the aim was a monolithic appearance with applied decorative motifs.

(Credit: The Wentworth Studio https://www.wentworthstudio.com/historic-styles/art-deco/)

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